How To Make Your Business Cards Memorable

Every new businessman wants to make his brand memorable, when he enters the market, regardless of the fact that he has strong resources available or not. However, there are only a few of them, who have the awareness of promoting their brand through proper marketing tools. Even though your budget does not allow you to go for a massive marketing strategy, you can take small steps to get recognized among general public and then leave a lasting impression of your brand.

It is impossible to get a memorable brand without a perfectly designed business card, which stands out. The task of getting business cards printed seems to be an easy one, as you don’t have to do much. All you need is a simple design and a good printing company, which completes your order within time. However, this does not guarantee success and you have to do proper planning to finalize your business card.

The first thing you need to do is look for a completely new option. If you try to make some changes to an existing design, you will be unable to come up with something unique, thus your business will suffer in the end. Therefore, start designing your card from scratch in order to explore new ideas and test your creativity. Get some help from professional too, as they will update you about the latest trends.

Another thing which needs to be done before designing a business card is a complete survey. However, you should look for bad business cards instead of good examples. This way, you will be able to figure out what ideas have been rejected by the general public. There is no harm in looking at some good options too, but that affects your creativity, as you look to copy those ideas rather than looking for new ones.

Even when you have finalized the design of your business card, make sure that you evaluate it through different ways. One of the best ways of evaluating your work is by showing it to friends, family members and colleagues. They will give you some feedback, which will definitely help you bring improvements in the completed design. Then, you can go ahead and get it printed.

Other than these basic factors, you need to add a few important things to the design, which will end up making your business card memorable. Although the card should be appealing, it should also make the potential client think about your products or services again and again.

Add an image

Some people don’t agree with having a picture on their business cards, but it really helps. It gives you and identity and makes the card look more professional. Therefore, upload an executive image, which makes you look like a true businessman and use the same picture on your website and social media websites.

Social media links

The modern world is all about social media, so you need to use it in order to expand your business. Therefore, make social media pages of your business and paste their details on your business card in order to stay in the memory of the customers.

Complete contact details

A good business card needs to have all of your contact details, so that the interested customers don’t have any difficulty in contacting you. If they are interested in your products or services, they will get back to you as soon as possible.

Add a logo

In order to make your card stand out, you need to add a logo to your business card. Just like the overall design, you have to be extremely careful with the logo. It has to be unique, but needs to be simple at the same time, so that it complements your products or services and can be easily understood by the customers.

Quality printing

No matter how good your design is, it will not catch the attention of the clients, let alone leaving a lasting impression on them, if the quality of printing is bad.

Dual functionality

You might be wondering how a business card can serve dual functions. If you are creative enough, you will be able to design your card in a way that the user will get multi benefits out of it. For example, you can make your card in shape of a holder, which can secure some accessories for the user and remind him/her about your business at the same time.

Matte v glossy finish

When deciding about the finish of your business cards, opt for matte, which will make it easy for you to add some notes on the card, in case the customer needs them. Moreover, it is ideal to leave some extra white space on the cards for the same purpose.

Use unique tactics

Experimenting with the design is a good thing, but you are required to do a few other important things in order to make the card memorable. If your budget allows, use material such as plastic, wood or metal in order to change the appearance of your card completely. You will not find many cards with such material normally, thus the customers will really be attracted towards it in the first place. Furthermore, they will definitely remember your business card and discuss it with others positively.

Automotive Engineering: A Way to a Successful Career

One of the best courses nowadays is automotive engineering. It involves examining the operating standards of vehicles. It may also comprise of proficiency management, mechanical system, hydraulic system and electrical processes. Since the industry of automotive is quickly growing, there are several people who want to have a degree program in automotive courses.

Some of the degree programs of automotive engineering offer lots of courses in mechanical engineering and automotive design engineering. The colleges that offer this kind of course give direct application and hands-on training for an array of careers in the industry. This course specializes in the field of vehicle engineering and it can be divided into three main fields of study. The three main fields of this course are manufacturing, development and production.

Manufacturing engineers are those involved in making and building different automobiles, while development engineers are those who were involved on the different attributes of a sedan that includes speed, durability and performance. On the other hand, production engineers focus more on the design systems and components of a vehicle. It also involves designing and testing of the vehicles’ parts and includes coordinating tests to make sure that all automobiles meet the national standards set by the government.

Automotive engineers have several responsibilities and job description that they need to comply with after completing all their trainings. As they finished the degree program of this course, engineers can now design the car’s systems and components. They also need to determine the best attributes for a specific sedan or for a future vehicle.

They also need to develop codes and standards for a well-organized manufacturing. Automotive engineers must determine the costs and implement the procedures to lessen the production costs. They are also expected to introduce and develop new strategies and systems for the production of automotives. In addition, they also need to make sure that they follow the government regulations during the process of the making a vehicle.

Aside from developing and designing, they also need to determine the drive ability of the each vehicle. They also need to implement quality procedures and control strategies. When there is a problem, they also need to solve all the troubles in automotive engineering. Lastly, they must conduct statistical analysis as required. All the graduates from this course can have several career options like vehicle manufacturing engineer, operations research, systems engineer, vehicle dynamics controller, performance engineer, noise, vibration and harshness engineer (NVH), emissions controller or research and safety engineering.

Anatomy of an Effective Business Card

The elements of a business card consist of 1) the style – horizontal or vertical, 2) color – black-and-white cards or color business cards, 3) printing materials – printed on papers, plastic cards or magnetic cards. The most important part of business cards, however, are the information elements of a business card. After all, business cards convey the message you want to pass to your prospects, customers or clients. Effective business cards make a huge difference in your daily interaction with prospects, customers or clients. Many business deals actually begin with the exchange of business cards. Effective business cards send a clear message to your customers about who you are and what your business does. But not all business cards are created equal. When you greet your customers with business cards, you want to impress them with messages that highlight the uniqueness and value of your products or services. If they don’t use your services or buy your products today, you want to encourage them to come back in the future.

Information about the Person
There’re two types of business cards in terms of the purpose – the business cards that present a business and the cards that present an individual. The first type of business cards will just list company name, service, contact phone number and fax number. They’re often placed at the service desk for customers to pick up. The second type of business cards is the one we really refer to as business cards. They present both an individual and a business. The cards will list the person’s name, job title, and a brief description of the job title if official job title isn’t intuitive to laymen. Even if the job title is trivial, a tag line will emphasize your expertise and services and distinguish you and your business from others. A web designer may use a tag line – “build your virtual office”. An Internet marketing expert may say “Convert your visitors to sales”.

Information about the Business
Business information is the focal point for both types of business cards. The information about the business includes business name, brief description of the business, business contact phone number, fax number, physical address and website URL. More and more businesses have official websites for their businesses, but not every business prints the URL on the business cards. Some marketing experts actually believe that the purpose of the business cards is to remind customers to either call you or to visit your website for more information as needed. Website is where they find detailed information about your business.

Once we’ve identified the elements of an effective business card. The design of your business card is only limited by your imagination. You can do business card printing yourself using many different business card templates online or from business card printing software library for common business cards. You’ll need professional printing companies if you plan to have a magnetic card or plastic cards.

How To Have A Career In Automotive Engineering

Many students these days are looking for education to sustain a good career. Usually, the education that a person has will lead to his future work. In this case, it is best if you could get a degree that you like. In the future, you will have a career where you can use your knowledge and be happy with it. One of the most popular degrees is the automotive engineering degree. This means a student needs to learn the basics of automotives as well as its application to our lives. If the person is interested in pursuing this career, then he should have quality education. Although there are many other courses available, such a degree can be an exciting one for students. This is true with those who are car enthusiasts themselves.

How do I start a career in automotive engineering? There are many schools that you can enroll in. First, you need to search for a good one that can teach you things. The school is the very foundation of your degree. Therefore, it is best that you have quality education from a reputable school. Usually, you can find them offering automotive engineering courses. However, it is also better if they can offer more related degrees. Some of the common ones are mechanical engineering or even a degree in fluid mechanics. If the school has a great facility, then you can enroll in it. Moreover, it may help if you can find many feedbacks for the school. Of course, you need to know if they can really provide you quality education. This will serve as your training ground for your future career.

How to be successful in getting an automotive engineering degree? There are many ways to have a better career in this industry. Of course, it will all start with good learning habits. At school, you need to know the basics in order to survive your education. First, you need to be very attentive to the lessons in class. This is very important because you should have an idea about engineering matters. Second, it is best if you could participate in hands on training sessions. Automotive engineering is not all about pen and paper. You also need to apply your skills in actual activities. Therefore, you should also do well in laboratory skills.

There are many types of careers waiting for you in this segment. Usually, the careers involve cars and pother vehicle mechanics. You can be an engineer for car manufacturers. You can easily become a consultant for safety and vehicle integrity. Or, you can also become a part of an organization that promotes automotive safety awareness. As you can see, there are many possibilities for you to have a career in this field. All you need to have is a good set of education and experience. You can easily land on a job that you will love. In any case, you should start building your credentials today. So looking for a good school is your primary concern as of the moment.

How Custom Rugs Can Finish the Perfect Interior

Any interior designer will tell you that in order to make a room stand out and look exceptional there has to be some form of statement, whether it be particularly bold colours, an intriguing focal point or unique works of art. To achieve a designer look the room needs to be well designed but also different, otherwise it can appear too clinical. People aspire to magazine worthy interiors, but they also want to feel like they are at home.

There are various ways to achieve a personalised touch on a home or office interior, the most obvious would be to use pictures of family or friends however this can often detract from the professional appearance that was sought in the first place. Art, whether it is fine art hung on the wall, sculptures or pottery can be used to add a sense of identity and self. The problem with art is that, for many it is less accessible, unless we have a vivid interest in the subject it is unlikely that we will identify with an individual piece, and if we do, budget requirements may very well get in the way. Antique or heirloom furniture is a great way of adding something personal to a room but is reliant on not only availability of said but it fitting with the interior. Something that has been made by yourself or family can be a great focal point, if the skill is there. One solution is to commission a bespoke or custom piece, a simple and effective way of doing so is the creation of a custom rug.

Most living areas and many work spaces already utilise rugs to add warmth, colour, texture and design, so in many ways a custom rug it is the perfect item to personalise. Involvement in the design process can also the design to be personalised without the skill needed to make something with your own hands. There are limits to what can be created, however the very fact that you have worked alongside a manufacturer to produce the design makes it unique, personal and, if done right, perfect for the interior.

Custom and bespoke rugs can be made to any size, shape, and colour. Tones from existing furniture or fabrics can be used to match and blend and the design can follow the flow of the room or stand out to be a talking point and central focal point to the room. In terms of budget, while a rug made to custom requirements may cost more than most standard rugs, the expense is in some ways reduced by the fact that there is not a need to purchase a standard rug and a separate focal point or personalised piece to finish the room.

Love-Rugs is a leading UK supplier of custom and bespoke rugs, supplying completely unique and made-to-measure rugs from £145 per square metre.

Automotive Engineering Jobs

Knowledge Requirements
Automotive engineering encompasses mechanical and structural engineering and requires those working within the field to apply the principles of several scientific disciplines. These include physics, structural design, and materials analysis. Automotive engineering jobs also require a strong understanding of manufacturing principles and mechanical system design and operation methods.

These engineers may also need to be knowledgeable in several other areas of engineering, including safety, power, electronics, and software. Many engineers working in the automotive field will specialize in a particular area, allowing them to become experts in their realm. This often results in higher pay and better job security.

Project Leaders
Some of the most well educated, experiences, and skilled automotive engineers are those who are able to oversee projects in new business or product development. These automotive engineering jobs are responsible to leading a design, engineering and manufacturing team that take new products from conceptualization through production. Such engineering roles are highly compensated in the marketplace and also require candidates to have strong “soft” skills in addition to technical know-how.

Communication and leadership are among the soft skills necessary for engineers to be successful in overseeing team-based automotive engineering development projects. While the job market is jam packed with highly skilled technical engineers, it is a wide open playing field for those with a more well-rounded skill set.

Specialties in the Field
There are a number of specialized automotive engineering jobs to be found in the field. These positions may focus on a particular kind of system, structure or function of vehicles, or it may be a certain subset of vehicles.

For example, an automotive engineer may specialize in the design of vehicle bodies, in which case he or she would be required to possess superior knowledge of structural design principles. Or, the engineer may specialize in the development of guidance or navigation systems, in which case he or she would need to be quite knowledgeable in computer science and software applications.

Those engineering jobs that specialize in vehicle subsets may include the design, development, and manufacture of passenger or commercial, land-based transportation vehicles. The engineer may be an expert on passenger or transportation trains, motorcycles, school or public transit buses, passenger cars, or military transport vehicles.

Regardless of the area in which the engineer specializes, he or she may also be an expert within that particular subsector of the automotive engineering field. This means that there are highly knowledgeable engineers who are able to design and develop new components, structures and systems for a specific kind of vehicle. For example, there are automotive engineering jobs that work only with the guidance systems found in military transport vehicles.

Bedroom Decoration Tips You Must Implement

Are you quite tired of waking up to the same environment? The same old plain walls that offer nothing to your imagination other than a white sheet canvas to express itself; the same old step-weathered carpet; the same positions for everything that have been unchanged ever since you moved in. If yes, then you apparently need some bedroom refreshing to do. The ways to decorate the bedroom can only be limited by your creativity, so just find it within yourself to gather some ideas for decorating. Here are some tips that might help.

Repaint.

Always have a clean sheet to start with. And since this is your bedroom, feel free to personalize it all you like. Pick the color you like best, pick the color – or even colors, why have a limit at all? – that reflect your personality. Be it the white neutral colors of the people who like to fill in the blanks with their imagination, or the darker shades of the melancholic types, or even the vibrant colors of the social, hyperactive, and energetic people, just pick what suits you best and start painting.

Clean.

After the paint dries off, it is time for some cleaning. Take out the duster, wipes, and vacuum, and go wild. Do not forget to go from top to bottom so that you do not have to do carpet cleaning twice – once before you start, and once after you drop all the dust and cobwebs on the clean carpet. You might want to put a good medium-stiff bristled brush to work on the carpet to clean up all the hairs. You would be amazed at how many of them there will be.

Alternatively, you could go with a dependable and professional cleaning agency to take care of your bedroom cleaning, or why not even house cleaning while they are at it. The professional cleaners will get your house clean in no time, and in a much faster rate than you can.

Add.

Add new items to your bedroom, like a desk for a PC, or some shelves for your favorite or about-to-be-read books. Add a painting or two, or maybe a poster of your favorite actor or musician to add some life to those walls (yes, sometimes you can take advice from your kids for decorations).

Replace.

Improve on the old stuff. Replace some furniture with better, or wilder-looking ones. Replace the night lamp with something fresher or more interesting than the same old night lamp you have seen everywhere – like a lava lamp!

With this your bedroom will have a fresh new beginning, and you can feel free to add whatever you feel right. And do experiment all you like – it is your bedroom, after all.

Restyle.

After all the cleaning and repainting, start to think style. Find a new place for the bed – the enclosed corner of the room, or the center spot to have a room focus, your choice. Find a new place for the wardrobe and dresser, and while you are on it, why not organize it so that clothes-finding is not an issue during this season.

The latest trend in home styling are the themed bedrooms. You can choose among various themes like vintage theme, classy theme, funky theme, garden theme, Contemporary theme, open sky theme and what not. Select the one that goes with your mood, and choose furniture, curtains, wall color, flat sheets accordingly to make you feel new. Are you ready?

Kitchen Cabinet Suppliers Can Make Renovations Easier

Some cherish the old wooden cupboards of the past and quickly replaced by others. When considering a kitchen makeover, contact a kitchen cabinet supplier early in the process. Cabinets are the center of attraction so make a well-informed decision.

Cabinets

Standard off the shelf cabinets can still be high quality with the right materials and assembly. Whether a person prefers clean, contemporary lines, mission styles, or traditional there are plenty of cabinets to choose from. The finishes and colors available are numerous, including dark or light colors, wood tones, or painted surfaces, and all combinations thereof. Contact an experienced kitchen cabinet supplier to explore all your options.

The cabinet doors may be clear or frosted glass, solid wood, or open shelves. Glass fronts are pretty and make the kitchen feel more open, however, they show all the clutter so use them to display china, not canned goods. Open shelves are more accessible than ever, but if not well organized they can appear untidy.

Some customers know what they want and prefer custom made cabinets to add that extra flair to their kitchen. This is particularly the case if the kitchen area is an unusual shape and the plan is to use every inch possible. Some homeowners prefer custom made cabinets to inject their personal uniqueness and with the help of a kitchen cabinet supplier success is virtually guaranteed.
Corner cabinets can cost you cargo space unless a Lazy Susan or turntable is incorporated.

Turntables that come entirely out of the corner are relatively new on the market; these add ease of use and function to an otherwise uncomfortable or dead space.

Small spaces between cabinets or appliances are a perfect place to add pull out shelves for small items such as spices. Ask your kitchen cabinet supplier how to include them in the initial plans and how wide they can be.

Other accessories include surprises such as cookware organizer drawers for pots and pans or tilt out shelves on sink fronts for sponges. How convenient would it be to have a trash container pull out that holds two vessels? These are the little luxuries a makeover can provide for pennies on the dollar, ask a kitchen cabinet supplier for the details.

Hardware

The hardware will have a significant effect on the overall picture too. Using a rustic style knob may conflict with a modern theme. Transitional styled tools are mostly combined configurations either in color or form. Hardware finishes define the cabinet style by using zinc, steel, brushed aluminum, or pewter. Take time to compare them with the cabinets chosen.

Don’t forget to include the hood, and consider adding extra storage. Storage can be added too, an island that offers seating and multiple drawers or a large area with inside organizers is one way to fill that need.

Kitchen cabinet suppliers make selecting the most desirable cabinets easy and affordable. They will assist clients with design ideas to achieve the look they want and remain within the budget.

Know what to look for, and be sure to ask if top manufacturers handcraft them. Ask what materials they’re made of and what inside accessories can be added to capture the best use of space. Good looks and functionality are important especially in the heart of the house.

Business Cards – Essential Marketing Tools For Your Business

Your business card is one of the most important, cost-effective and versatile marketing tools you have. How come? Because they’re inexpensive, easy to carry with you and easy to get in front of people. Especially for businesses just starting out.

However, your card needs to make a great impression. A well-designed business card can effectively promote your business, but there’s a good chance that if your card looks unprofessional, it may be thrown in the dustbin or just lie in a drawer, collecting dust. Your business card needs to tell people what you and your business is about, instead of only telling people who you are and where to contact you.

Planning, designing and having your cards printed.

For your business card to be the marketing tool it should be, there are a few things you must take into consideration when planning and designing your cards.

Get professional quality business cards printed for you. Sure, you could print them on your laser jet and cut them with scissors. You’ll get what you pay for and worse than that, people will question whether they can trust you with their business if it seems you can’t afford to print full colour business cards.
Pay attention to the finer details on your card. A logo is important, so invest some time and effort in the design of your logo to make it stand out in the crowd.
A thin, flimsy card, pre-made, off the shelf design and small or unreadable text makes a bad impression. Use colour and images for impact and good design principles to make your business card pleasing and easy to read.
Be proactive and keep your information up to date. If any of your contact or other information has changed, you will appear to be disorganized when you have to scratch out and write new information on your card, so throw away those cards and have new, up to date ones printed.
If possible hire a graphic designer to help you. They are professional and know what works and what does’nt.
Maximize the usability of your card. You’re not limited to only the front of your business cards. Use the back of your card for more information. Keep in mind that people often write on business cards, so leaving some white space on the back is generally a good idea.
Your company name or your title tells someone what you have to offer. If it does’nt, add some words to explain what you do. Showing what you do makes you stand out. Let everyone who sees your card know what services you provide.
Avoid making the following mistakes when you have your cards made. It can cost you dearly.

Having a card that doesn’t stand out in the crowd.

Your card must look great, feel sturdy and clearly define what your business does – and you and your card will be remembered.

Technology makes it easier and more affordable than ever to have cards designed and printed that will get someone’s attention and at the same time look businesslike and appealing.

Don’t have a card that’s a mystery to everybody.

You are not going to get many calls if someone looks at your business card and can’t tell immediately what your business does.

A card with information overload.

Too much information printed on your card will make it look too busy and totally unprofessional. Keeping it simple is best. It’s necessary to have your name, your company, what you do, and why you should be used – but supply all your contact details; you want to be easy to reach.

Using too small text.

Using a small font, you may be able to supply more information, but what good is it if people can’t read it? A good guideline is to use a type size no smaller than 7-8 point. Make your company name the largest and your name and maybe your cell number a bit larger than the rest.

Not using colour properly.

Use colour in your cards to brighten them up and make them appealing. Avoid printing a dark colour on a darkish background or a light colour on a light background, for instance printing grey on white to make it look like silver. It just does’nt work.

Strategically distributing your cards to help your marketing campaign.What does it help you to have a box full of business cards if they’re not being used to market and promote your business?

Always keep some of your cards on you wherever you go. Hand a card to someone when appropriate, and while you’re at it, don’t hesitate to give out more than one. Invite people to pass the extras along to others who might need your service. You might be surprised at how often this can result in a referral.

Don’t be afraid to post them on public bulletin boards, stick them in doors or leave them in bowls for free drawings where your target audience might see them.

Ask affiliated businesses to allow you to display your cards, such as a hardware store if you’re a building contractor or a plumber.

Capitalize on natural opportunities to hand them out when you’re talking about your business or someone asks how to contact you.

Keeping in mind all of the above ideas and information, your business card will definitely work for you and attract business – and still at a very affordable price.

Business card basics: Who are you?

Whew! I’ve finally finished the final draft of my manuscript. I really want it to look good so I better find an editor to make sure it’s as clean as possible. I could go with Mysti Powell, I’ve used her before, but wait a minute, I have a whole drawer full of business cards from attending the Independent Book Publishers Association conference (courtesy of a scholarship from Florida Authors and Publishers Association). Let me see what my conference contacts have to offer.

I open my catchall drawer that has a collection of nearly empty packs of gum, seriously deformed and dehydrated rubber bands, rusty paperclips, expired coupons to local fast-food joints, and a jumbled assortment of cards.

After stacking them like a pint-sized deck of playing cards, I riff through them to find potential editors. About halfway through the cards, I realize that not one of them has a picture of the editor (or businessperson) and many are missing critical information like web site addresses, phone numbers, and emails. One card simply has the person’s name! And shivers! Many of the cards are cheap office supply store versions printed at home with rough edges and type that is poorly aligned.

I don’t know about you, but I like to know what the person I am working with looks like. Being able to put a face to a business card also helps jog my memory of when we met and what we discussed while at a seminar or conference. The quality of his/her card gives me an intuition into the level of professional I may choose to help me.

I scare myself every morning when I look in the mirror, so putting my face on my business card was a dicey proposition. I had to spend several hours on Photoshop “enhancing” my business card photograph enough to keep from scaring clients away. I ended up with a picture that makes me look like a Pug, so ugly that I am actually kind of cute.

After reviewing my stack of business cards, I came away with a few suggestions you might want to incorporate when creating or updating your business card.

Use a professional designer for your business card, letterhead, brochures, website, etc.

Your business card represents you. Make it the best it can be by using a professional to design it and keep it consistent with other branding efforts you may employ in your business.

KISSU: Keep it short, simple, and understandable.

In the Internet age, people tend to scan more than they read. Make the information easily accessible. Make it easy-to-read.

Use standard business card size.

Fancy folding cards, cards of different shapes, cards of different sizes, do not easily fit in standard business card holders, files, or wallets. Cards made from CD materials may get erased and jump drives require some kind of reader: stick with a heavy stock paper card.

Critical Information on every business card.

Name / Company Name / Title
Your picture! Use a professional photographer and make sure you own the rights to use the picture wherever you want for promotional purposes.
Phone number
Email address
Website URL
Mailing address
QR code?

Book cover graphic on the back of the card

4-color, 300 dpi jpeg of your front cover
Include ISBN underneath the title
Include the notice: Available at Amazon and BN.com! (or wherever)

Your card represents you!

Include 4/4 color (at least on the side with your picture)
Glossy laminate on front, matte finish on the back
Heavy card stock (nix homemade cards)

Proffread your business card. (Get it?)
Print in quantity?

Always, always, always have a large supply of business cards at hand whether you are on vacation, out to dinner, involved in intimate activity, or at a business event. (The last two could actually be the same!) Keep a box of business cards in your laptop case, your car, and certainly in a specialized case or your wallet.

I have found that I make frequent changes to my cards based on what aspect of my business I am promoting, so I will order 500 to a thousand cards at a time. You can order more or less based on your needs. I have found the online company VistaPrint to be a quality provider of business cards and other marketing items.